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Anyone who has every tried to get a quote for their car or home insurance online, knows how time-consuming it can be – going to all the different insurance company websites, just to save a few pounds. Which is why price comparison websites have become so popular, as consumers are able to save time, as well as money.
These sites have thrived because the companies that run them get paid a fee when someone uses their website and then signs up with one of the service providers. It’s an easy way for the insurance company or energy supplier to make a sale, and the customer is happy because the whole process of “shopping around” was made a lot less frustrating.
Price comparison websites are therefore a great way of saving time and money, but only if you use them right. For example, you will probably need to visit a couple of the main comparison sites to make sure you see the deals available from all the providers of the service you are looking for. Plus, don’t forget to check out those companies that aren’t on price comparison sites as well.
Many of the comparison websites pay a lot of attention to the cost of the various services they are comparing, but you need to make sure you are considering more than just the price. Not all the services will be exactly the same, so the product or service that looks the cheapest, might not be as good as one that costs a little bit more. If the price comparison site has a function that lets you compare the features of each provider, make sure you use it, or read the small print of each offer so you’re comparing like with like.
Other sites that focus on comparing just one particular service, such as utilities, mortgages, or bank accounts, should be included in your search if these are the services you’re looking for. Comparing the deals on these sites, with those of the big price comparison sites, will mean you can be sure of getting the best offer available.
Whatever service or product you are looking for, the chances are, there’s a price comparison website that will make it easier for you to find the best deal – if you know how to use them. Whichever site you choose, make sure you use them to your advantage. Visiting more than one site, and comparing the offers properly, should make sure you find the service you need, at the best price.
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Tags: online shopping, price comparison, price comparison websites, product reviews, Shopping
Posted in Shopping · August 25th, 2010 · Comments (0)
Customer Loyalty Programs are nothing new. Most people would probably point back to the Frequent Flier miles the airlines used to offer in the 80’s as the very first loyalty schemes, or maybe even the green stamps that grocery customers were rewarded with in the 70’s. The truth is, Customer Loyalty Programs have been around even longer than this, but it’s in the last 10 years where they have become so popular, that consumers can join a loyalty scheme for just about anything they might want to buy.
Every year, businesses spend billions on providing Customer Loyalty Programs for their customers. With increased competition in most markets, and consumers becoming more and more price-sensitive, many retailers have found loyalty schemes are essential for attracting new business, and stopping the customers they already have going elsewhere.
Customer Loyalty Programs vary from retailer to retailer. Some might offer consumers the benefit of a discount off their current purchase, or a complimentary upgrade. Alternatively, shoppers may have to save points or tokens every time they spend money with the merchant, which can be cashed in once they have collected enough, for the various rewards the scheme offers.
In their simplest form, Customer Loyalty Programs are used by retailers to help attract new customers, and reward them so they want to keep spending money, instead of going elsewhere. However, the more sophisticated loyalty schemes are able to make use of the most valuable product of just about any Customer Loyalty Program, and that’s the data that can be collected about the consumption habits of members in the program. As well as being able to use their contact details to market to these customers directly, it’s possible to build even stronger relationships with them by tailoring these messages based on accurate and detailed information about their spending habits.
The majority of loyalty scheme members respond much better to this customer-specific marketing, and as well as creating even greater loyalty, it makes them more likely to tell others about how well they are being treated. Valued customers are therefore great for improving a business’s turnover directly, through their increased spending, and indirectly, through the new customers they refer.
There have been concerns over the amount of data that Customer Loyalty Programs collect, and how they plan to use this private information. But with consumers seemingly happy to let businesses keep track of what they spend, and how, as long as the rewards keep coming, it looks like loyalty schemes will continue to grow in popularity.
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Tags: card loyalty programs, consumer, loyalty programs, online shopping, Shopping
Posted in Shopping · August 23rd, 2010 · Comments (0)